How Social Media Can Improve Your Website Rankings

​There are several ways that a company can use SEO to improve the rankings of a website. One way that this can be done is through the use of social media. You may think that when you post your comments or blogs that only a few people see what you’ve written. However, it’s the sharing element of your creations that creates the magic - it increases visibility, improves traffic, and generate backlinks. Let’s take a deeper look at how social media can help improve your online visibility…

​Links Help Rank Your Website Higher
If you have a website for your business but lack a presence on social media – put it onto your to do list today! There are many social media platforms to suit your type of business and platforms range from: Facebook, Pinterest, LinkedIn and Twitter. Each platform performs well for different reasons and it’s important to target platforms that appeal to your target demographic. Remember - posting on social media should be part of a greater campaign. 

Search engines, like Google and Bing reward these links back to your website with higher return page rankings. The more links you have, the greater the impact on your website. Posting a link on social media creates a backlink to your account. If one of your followers on social media shares that link on their account, the number of links back to your site then doubles. 

It is simple enough in theory, but you have to create content people will want to share on social media. One way to get shares is by knowing where your likely customers spend their time. 

What Should Your Social Media Campaign Look?
You should set achievable and measurable goals for your social media campaign; if not, you will fail. Here are a few suggestions for your company's goals.
• To increase traffic to your website from your social media accounts
• To increase website to sales conversions from your social media traffic
• To increased brand awareness and loyalty

Of course, there are additional goals that your company could set, but the idea is to establish a goal that your company can achieve.

Examine Your Social Media Accounts
Here are a few things to consider when reviewing your company's social media accounts.
• Did your social media posts include links to your site?
• Review what your previous posts were about - were they relevant to your brand? 
• Did your post have strong calls to action?

It's vital to remove any posts that are not relevant and to not share outdated information.  

Create a Plan
To reach your goal of improved website rankings through social media, you need a plan. Here are a few action points to include:
• Posting content that is popular with customers
• Posting at times when customer interaction is at its highest
• Posting content that has been shown to improve conversion rates
• Using language and imagery that is related to your brand
• And of course, be sure to post links to your site often

You can post more than just your homepage; post specific landing or product pages as well.

A Final Thought
In order for customers to return to your site, it would be a good idea to make sure that the content on your site is worth returning for. Be sure that your site has clear and strong calls to action to help convert visits to your site into sales. If you follow these guidelines and frequently post links to your site on social media, you can expect your website rankings to improve. Are you in need of help with your social media plan? Click on the call now button below for a chat to discuss how we can help you.
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