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 At Perfect Layout Digital Marketing we enjoy talking to business owners about their business and their journey to where they are today. The aim of doing these interviews is to learn and share with you the personal experiences of these business owners and find out what is working for them and how. We believe that sharing knowledge is a great way to help other businesses develop. We are passionate about promoting a variety of companies that exist not only in our local area, but also beyond the Essex borders. Read our interview with Jo Varsani, Operations Director, of The FSS Group.
Tell us about your business We’re in the business of saving lives… and livelihoods! One of the biggest challenges for large vehicles and trucks on the road is driver visibility, and ultimately, driver and pedestrian safety. We install camera safety systems in commercial vehicles. Our CCTV vehicle safety solutions, reduce the risk of collisions and protect vulnerable road users by minimising vehicle blind-spots and assisting drivers to manoeuvre safely. What makes you different from other companies in your sector? We are a family run business. We have 25 years of experience in the industry. We are passionate about promoting road safety and reducing road collisions and road fatality. We have a great reputation based on our trust, reliability and commitment to our customers. Our business core values are built around this. We use high quality equipment and don’t compromise on the safety of our customers.
Why are these cameras so important? From the company’s, drivers’ and public’s point of view? The bigger your vehicle, the more important it is that you are keeping both your drivers and public safe, especially after long haul journeys where drivers are more susceptible to mistakes. We therefore specialise in supplying and installing Fleet Operator Recognition Scheme (FORS) and Direct Vision Standards compliant truck, lorry and HGV systems for all types of larger vehicle usage. This includes a combination of cameras and sensors to help avoid accidents, vehicle damage, and costs of repairs. Vehicle CCTV camera systems, for example, can hugely benefit drivers of HGVs and other heavyweight vehicles. Whether it’s a simple dashcam or a fully connected multi-camera system, vehicle CCTV gives your driver greater visibility of blind-spots and what is happening around them on the road. Drivers can also use the cameras as a visual aid when manoeuvring or making a lane change. For fleet operators, vehicle CCTV on your fleet can put your mind at ease knowing your assets are protected from theft. The cameras act both as a deterrent and to provide video evidence. The public can be assured that the companies have invested in camera safety systems and the driver behind the wheel has advanced visuals to prevent collisions. The companies are taking more accountability in their driver performance & behaviour to promote road safety. Are there any legal requirements for these products on certain vehicles? Launched in October 2019, the Direct Vision Standard (DVS) has been designed to improve road safety on the streets of London for pedestrians, cyclists and other vulnerable road users by minimising blind spots for HGVs. From March 2021, all lorries over 12 tonnes gross vehicle weight need to hold a valid permit to operate in Greater London. The scheme will be enforced 24 hours a day, seven days a week. After March 2021 it is unlawful to operate within this zone without a valid permit. The DVS objectively measures a driver’s direct view through the windows of an HGV cab and issues a star rating from zero (poor) to five (excellent), which indicates the level of risk to people walking and cycling near the vehicle. How has the business operated during the Covid period? We were fortunate to keep working throughout the pandemic period. We were closed for a period of two weeks, while the government placed measures on our industry. The Global Chip Shortage has had a bigger impact on our industry, the shortage has impacted the supply of vehicles coming into the country and market. Jo Varsani How are you finding it working in a male-dominant industry? It's been a great challenge, being taken seriously in a male-dominated industry is not for the faint hearted. The biggest challenge by far is men doubting your knowledge. Many assume that I don’t understand the devices or that I’m not familiar with certain technical questions. So, it can be frustrating to be automatically pegged as not being knowledgeable in this field due to my gender, especially when it directly relates to the success of my job. I feel that I have to fight twice as hard to gain credibility in this field. It has been challenging to earn respect as an expert from the customers and to relate to them. What are your digital marketing strategies for your business? We are focusing on our social media marketing. What are your ambitions for the next 5 years? We are looking to expand, by taking on more engineers in different areas so we can promote safety wider within the UK. If you would like to find out more about The FSS Group, please click on their website and social media handles below: Website If you have a business that you would like to feature in this regular slot, why not get in touch? We’d love to hear from you!
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