Picture

BLOG

Want to learn more about how to have an effective website?
Let us enlighten you
WEB DESIGNERS WHO CARE
  • Home
    • About
    • FAQs
  • Services
    • Website Services >
      • Copywriting
      • Domain registration
      • Google Business Profile
      • Website Health Check
      • Website Design
    • Digital Marketing Services >
      • Digital Marketing / SEO
      • Google Ads
      • Lead generation websites
      • Social media
      • Video
    • Corporate branding
    • Printing services
  • Packages
  • Portfolio
  • Blog
  • Contact

Interview with...Jakes Sweet Bakes

17/1/2019

1 Comment

 
​It’s our first 2019 Interview with… and reading about this foundling business is sure to get your mouth watering!

If you’re new to this blog, it’s a regular bi-monthly feature that showcases local businesses in the Essex area. The team at Perfect layout believe that sharing knowledge and experiences is a great way to help other local businesses.

By offering insights into how we do things, helps us improve our business acumen, which means that we’ll be able to offer more efficient and relevant services to the local community. Attracting customers to the Essex area is paramount if independent companies are to thrive.

So read on to find out more about a mum that found her ability to create gravity cakes whilst making one for her daughters’ birthday and has since turned it into a money-making business…

Picture
Picture
Business name – Jakes Sweet Bakes
Owner – Melissa Naire
Location – Hornchurch

How long have you been making gravity cakes for?

For about 2 years now.

What did you do before you started Jakes Sweet Bakes?
I was a preschool assistant.

Have you had any formal training?
No, everything I know is self-taught. YouTube and Google have been my trainer.

Where do you come up with your cake ideas?
Well my son really started it all off. He had an idea of what he wanted as a cake for his birthday and I went off and made it. For other clients, an idea just comes into my head and I then research the theme online.


Which type of cakes do you enjoy making the most?

Cupcakes! Because I love making different designs and making different buttercreams.

Picture
How did you come up with your business name, Jakes Sweet Bakes?
I named it after my son, Jake, as he was the one who encouraged me to make a cake for him. He was my inspiration!

Do you make these cakes full-time?
No.

Do you have anyone working with you?
No, I do this on my own.

How do you promote and sell your services and products?
On social media. Facebook and Instagram. I also look out for companies like Maltesers and Flake that have promotions. Last year, for example, I shared my cake pictures on Maltesers UK and they donated £5 to Comic Relief and my pictures appeared on their website. On Instagram, because it’s public, my son had a paintball party and I shared a paintball themed cake on this platform. This was then seen and liked by a paintball company that now follow me Instagram. For Father’s Day, I created some cupcakes for a church that wanted to hand them out to all Fathers that didn’t have children or had lost a child. Because this was for a good cause I donated half my proceeds to the church.


Do you have a website?
No.

Have you thought about growing your business through having a website, i.e. having a more comprehensive gallery that would allow people to peruse your work easier?
Promoting my work through these social media platforms works well and I’ll continue to do that. I don’t think having a website at this point is necessary yet as I’m not quite ready to grow.

What other digital marketing do you do to sell your cakes?
Nothing, that’s it.

How’s business going since you first started out?
It’s steady.

For other people out there with creative cooking abilities that remain unseen and unused, what advice would you give to get them to get started?
Just try it and give it a go. Everything I’ve done has been self-taught.
Picture
Picture
What plans do you have for 2019?
I’d like to learn how to work with fondant cakes and tier cakes for weddings, birthdays etc.

Where do you see your cake business going in the next five years?
I’d like to continue having a steady stream of customers as this is something I do part-time and currently I would like for it to continue like this.

So, if you fancy a cake that looks great and fulfils all your chocolate/sweet desires look no further than Jakes Sweet Bakes. Melissa’s creations can be found via her Facebook page.

Get in touch if you have a business that you would like to feature in this regular slot. We'd love to hear from you!
1 Comment
Melissa Nairne
19/1/2019 04:15:50 pm

Thank you for my interview. It's got people talking and looking more at my social media xx

Reply

Your comment will be posted after it is approved.


Leave a Reply.

    Topics

    All
    Artificial Intelligence
    Backlinks
    Blogging
    Branding
    Charity Events
    Citations
    Client Case Studies
    Content
    Data Protection
    Digital Marketing Strategies
    Domain
    Emails
    Google
    Guest Post
    Interview With...
    Lead Generation
    Mobile Responsive
    Networking
    Organic Search
    Pay Per Click
    Question Of The Week
    Search Engine Optimisation (SEO)
    Social Media
    Video
    Website Cookies
    Website Design
    Website Health Check
    Website Maintenance

Insider's guide to Search Engine Optimisation 
Are you ready to improve your own website? Here's a front-page preview to our guide that can help. Complete the form and download your free copy!

Registration Form

Please fill in the form below.

Picture
Picture

Perfect Layout Digital Marketing
Queens Court 
9 - 17 Eastern Road
Romford
Essex
RM1 3NH

Hours

M-F: 9am - 5pm

Telephone

01708 578 015

Email

[email protected]

​Copyright © 2025. All rights reserved. ​Blog policy. Privacy Policy. Photography by Picture Partnership
  • Home
    • About
    • FAQs
  • Services
    • Website Services >
      • Copywriting
      • Domain registration
      • Google Business Profile
      • Website Health Check
      • Website Design
    • Digital Marketing Services >
      • Digital Marketing / SEO
      • Google Ads
      • Lead generation websites
      • Social media
      • Video
    • Corporate branding
    • Printing services
  • Packages
  • Portfolio
  • Blog
  • Contact