Is email marketing good for small businesses?

Email Marketing is a way to leverage the power of email. It enables you to reach customers at the same time as promoting your business. In order to run an effective email marketing campaign, you don’t need a marketing department to do things for you. Designing a professional email marketing campaign is not a complicated nor time-consuming job. It is a process that can be monitored and measured by various marketing performance metrics such as, Call To Action (CTA) s, Click through Rate, Social Profiles, and A/B testing results.

Some of the benefits of undertaking an email marketing campaign are:

Helps improve customer relationships
It is vital to have an efficient tool to communicate with your customer. Emails creates opportunities to keep people informed and engaged with your business. Sending personalised or tailored emails to your valuable customers with the latest product launch, next big event, discount vouchers or festive wishes are a few examples that any sized business can offer.
 
Efficient use of time and budget
Small businesses are bound by time and budget constraints. Buying an advertisement to play during a famous TV show would be nice, but it is not an option for most small business marketing budgets. Creating an email campaign, therefore, is a process that doesn’t have to cost a thing and is an efficient use of time and budget.

Build credibility
People do business with people they know, like, and trust. The right emails can give you the ability to build credibility with your audience by sharing helpful and informative content. The more customers can learn about (and from) your business, the more their trust will increase. A good e-mail newsletter should highlight to prospects why they should buy from your service or product.

Reach people on any device
According to Google more than 70% of people read their email on a mobile app, with most checking their email in the morning. Email marketing is one of the best tools that can be used to take advantage of the growing popularity of mobile technology. 

Show your expertise
While email marketing can be about sending discounts and sale information it has another important function. Delivering unique and authoritative content, can drive traffic to your business and offer subscribers information that is both useful and enjoyable and put you in a position of local expert.

Increase website traffic without spending on Ads
Every company or e-commerce business wants to get traffic to their website. As mentioned above, email marketing campaigns can help increase traffic to your website and bring more people into your store. Sending newsletters with the latest product info or promotions can lead to higher website traffic which can ultimately lead to more sales.

General tips for your email marketing success
     • Send a newsletter at least once a week
     • Place at least one Call To Action button in the emails
     • Personalise your emails
     • Create a compelling subject line and test every subject line before delivery
     • Segmenting your email list based on age, gender, demographic location, and customer   
       personas to send relevant emails