This evening, thousands of people across the UK will come out of their homes, go out into the dark and stand in the cold night to watch a fire burn. It’s a tradition that has been observed for hundreds of years following the failed attempt by a group of young men in 1605 to blow up Parliament and King James I.
Guy Fawkes is the man that was captured and who jumped to his death to avoid being hung drawn and quartered. Today his name and memory lives on as he sits on top of bonfires across the country, in the form of a stuffed doll. All rather twisted and macabre, but a night out that appeals to the young and old. Add to the night some fireworks, glow sticks, fast food and drinks and it’s a night where profits can be made.
Is your business following the family traditions that has been passed down for generations? Or are you offering services and products in a way that is safe, earning you some money, but not the wealth you expected when you started on this journey?
Whilst some things are best left well alone, it’s still important to regularly give your business the once over to make sure that it’s working to its maximum capacity. Times change, people evolve and for the clever few that are able to predict the next big thing – big money is waiting for them.
Who would have thought that Bonfire Night, for example, would turn into an extravaganza that appealed to schools, sports clubs and parks as a way of making money? They open up their doors and charge an entrance fee, charge local businesses for a pitch and after their costs – make a profit!
If you would a fresh pair of eyes to review your online business, get in touch. We are not just good a creating effective websites, we are also excellent at offering ideas on:
- how your business could work better
- how your business is working amongst your competitors and
- how you could expand your offerings to a wider market
So, don’t be like these forgotten companies that were slow to respond to change. Aim to be a business with an evolving brand that has real connections and understanding of what their customers want and how.
Blackberry - remember this phone provider? This business thought they would stay at the top without having to think about their future customers and competitors, like Apple and Google.
Blockbuster – this shop hired out videos and games to an audience that didn't have much choice at the time. The CEO, however, couldn't see how good he had it and was blind to the big future of digital. He turned down an offer from Netflix to sell for $50 million.
Kodak – everyone knew this high street brand that sold quality camera film rolls and other products in the shops. It was another firm that played it safe and failed to see the opportunities emerging with the digital times.
It's not just established businesses that can get it wrong. According to Bloomberg, 8 out of 10 start-up businesses fail within the first 18 months. Do not be one of them!