We are asked all the time, why do I need a blog on my website? It probably ranks right next to, what is SEO? And believe it or not the two are related. In a nutshell the number one reason for having a blog on your website is that it drives search engine traffic.
How does it drive search engine traffic? Well, for one it enriches your content, but secondly and of equal importance it keeps your site updated.
If you think about the way Google and other search engines work, they constantly look for indexed pages. So every time you put up a blog it’s one more indexed page on your website, which means there is a greater opportunity for it to show up in search engines.
Blogging also shows search engines that your site is active and they should be checking back regularly for new content, even better it puts more keywords on your site, all of which help it rise up the page rankings; in the trade it’s known as organic SEO!
But it’s not all about SEO. Blogging is one of your best sales tools that can help increase leads and improve conversion rates.
While its pretty tacky to use your blog for a direct sales message, it is your big chance to really tell your organisation’s stories.
It will also show your credibility and to prove your authority in your market. In many ways blogging is your chance to show off and to really convey that you are an expert in your field.
We always get a real buzz when we read a blog that teaches us something new, written by someone passionate about their subject, it’s such a great opportunity to get inside the personality of a business.
Don’t make it too long though (around 500 words is optimum), but tell compelling stories in your voice which help customers and potential customers understand something about what you do, how you work, your industry or what you’ve learned on the way.
Your blog therefore is the enrichment you put into your site, the thing you do to change it from a showroom into a friendly business.
The big benefit of this rich content is that readers love to share new, fun and interesting material they’ve found online. Which means that not only do you have something to put up on your social media channels every time you blog, but so do your clients and potential clients.
Think about it, if a potential client has read your blog and has even linked to it on social media, how much more likely are they to buy from you than if all they’d seen were the static “services” or “about us” pages on your website?
You know we said its not all about SEO, but actually those social media links are great for creating inbound links to your website, something search engines absolutely love.
As you can see we practice what we preach, believing passionately that blogging is the most creative way for driving search engines to find you and to influence prospects to buy from you. If you need help with making this happen, why not get in touch on 01708 578 015 or take a look at our copywriting services for more information.