​The importance of owning your domain name

As a business owner, your company name/brand is a fundamental element of your company. Not only does having your own domain name look professional, it also sets you apart from your competitors, who do not. Owning your own domain name means you can also receive a corresponding professional email to go with it.

Purchasing your own domain name is a great opportunity to build up your digital presence and develop your personal brand to influence the way potential customers view you.

But do you own it? You might automatically say ‘yes’, but do you?

We have heard of more and more business owners who have entrusted the purchase of their domain to their website provider; where they purchased that domain under their own account and have full control of it.

That is all well and good when the relationship with your website developer is on good terms; as is usually the case at the beginning. But maybe somewhere down the line, when you want to change website designer, the relationship changes.

Any reputable digital marketing agency should happily transfer the domain ownership to the business owner. But we have heard of instances where this is not the case and underhand tactics begin to arise.

If your domain was purchased by your website designer, and is being held under another account that you have no access to; ask them to transfer the domain ownership to you. This is a simple process that can be undertaken in minutes. There are no time restrictions regarding when you can make such a request. You can do this at any time. Make sure that all your assets are in your control.
If you are building a brand new website, we recommend you purchase your domain yourself. If you are unsure how to, get in touch. We are happy to buy this on your behalf and transfer ownership to you once the purchase has been made.
 
Getting it right, from the start
If you are setting up a website for the first time, checking the availability of your domain name is easy – simply go to any domain registering website and put in a search. Once you are ready to own your domain name, the next step might be to reach out to professional web designers to help you create a website that best reflects your business. 

At Perfect Layout Digital Marketing, our digital marketing experts will collaborate with you to determine (if necessary) which domain names are available. Our experienced website designers will work with you to create a visually stunning and functional website.
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Get in touch with Perfect Layout today: call 01708 578 015 or email [email protected]