If you are someone new to understanding digital marketing, you will want to start as efficiently as possible. It is important to use the proper tools that are relatively easy to learn that will help you get known by clients that need your products or services.
Google has a variety of services that you can use, some for free and other paid for services that digital marketing novices can use. Here are the top Google tools that we recommend you use for your business.
Google My Business
Google My Business (GMB) is a free service where Google generates a listing for your business. When clients search for relevant words, Google will yield the results based on its information.
Edit your listing to attract more clients by submitting your business information via Google Places.
You can also post updates and events on the GMB page and display customer reviews. It is the perfect platform to develop for start-ups and small businesses.
Formerly Google Adwords, Google Ads is the largest pay-per-click (PPC) ad network online. It uses a bidding system where users bid on their target clients' keywords. Ads tagged with the paid keyword appear on the Search Engine’s Results Page when a user searches for that keyword. The PPC client will be charged for the ad when a user clicks on the ad. Google will monitor your ad’s progress via Ads analytics. You can get started with Ads for as little as £1 a day.
Google Analytics is a useful tool to find out about website traffic and other relevant information. It is a free service that can provide data regarding your website. Google Analytics can track visitors and give more information about how they use your website. The numbers you get from Google Analytics can help improve your website’s performance. It is also useful for formulating a better strategy for your site.
If you want a little more income, then Google AdSense is a useful tool. It is a popular way of making money from the users that visit your site. AdSense puts ads on a website by working together with AdWords. They place content-related ads on the site, and when a user clicks on an ad, Google splits the revenue with you.
Google Marketing Platform
The Google Marketing Platform is a platform for cross-channel marketing. It groups Google advertising and analytics tools for a more convenient set-up. The platform has Optimize, which runs tests on your website. Use the data gathered by Optimize for your digital marketing strategy. Another feature, Data Studio, translates metrics into readable reports for easier interpretation.
Video marketing has become popular in attracting clients online. As a result, YouTube is one of the most popular sites that business owners use. YouTube is a platform where you can produce video content with a relatively low budget. Uploading a video is free, making the platform an affordable business promotion tool.
This is just a small selection of Google services that you can use for your business. If you require help making your website perform better, get in touch, we’d love to hear from you.