Website Analytics - Do you know how well your website is performing?

Time and time again, we talk to potential clients who are in the dark about how well their website is performing for their business. We are continually astounded by the fact that they are spending money each month on website support, digital marketing and paid for advertising yet have not idea where their leads are coming from. Is this you? Don't worry, you really aren't alone!
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Do you receive a monthly report?
If your website is being looked after by a reputable website provider and you're paying for their support, you should be receiving a monthly report that provides you with analytics about how your website has performed the previous month.

The top line numbers...
These are some of the common metrics that you should be provided with:

• Number of visitors to your website
• Number of page views to your website
• A list of the most popular pages on your website
• How traffic was referred to your site
• Which devices people are finding your website on
• How well your website is being found via particular keyword phrases

These metrics will help you see visitor patterns and the areas of your business that are getting noticed. You will also be able to spot pages that aren't performing as well. If you would like these pages to work harder for your business they will need some TLC.

Business owners who manage their websites
If you're a business owner who manages their website, are you checking your analytics? In many instances, the platform upon which your website is built will provide you with key information. However, we always recommend that you set up Google Analytics, as this can provide you with fantastic information, beyond the top line figures.

Performance metrics don't just apply to your website, you should also be monitoring your online profiles such as Google My Business, your social media marketing campaigns, PPC marketing and all other areas in which you are investing your money. 

Don't feel frustrated, help is at hand

Whether you need help understanding the performance metrics of your website, or feel ready to get the ball rolling with having the extra support, we can help demystify the stats. Get in touch, call 01708 578 015.