If you thought that GMB was shorthand for a trade union, think again! In the modern age it’s much more likely to be a reference to Google My Business.
You may feel that people “google” your business all the time, but do they always find you? Google’s free product Google My Business (GMB) is incredibly useful for helping people discover you and for putting your name on the first page of search results.
So, yes you do want to be on Google My Business.
How does GMB work?
You’ve probably seen hundreds of Google My Business listings without realizing it. They’re the short lists that pop up when you search for something generic like “cafes near me” or often when you search for a specific business name it’s the GMB listing that appears.
Below is an example of a “cafes near me” search. Each one of these businesses will have a GMB listing. You’ll see that a list of 3 names appears, this is what Google calls the “3 pack”
When you click on one of the named business it will take you through to their individual GMB listing, containing more information including a location map and often a photo, video, blog and lots of useful info.
This information can satisfy searchers, but most will then click through to your website using the button at the top of the listing, especially if you have lots of products and services. A café for example would likely have menu details on their site.
GMB is therefore essentially a widely used local business listings service, used by large and small companies. The great news is that every business can achieve a prominent listing if they get the basics right and deliver great value that customers appreciate.
The top 8 Reasons you need to be on GMB
1. Achieving prominence in search results
A listing can help your business to stand out in search results, and can help people to find your business, whether it’s online or offline. Your objective should be to get into the top 3 search results, which is where factors such as review scores are important.
2. Local search for local services
If you want to improve your chances in local search results, then a GMB listing is the key. Research shows that 46% of all searches are for local businesses while the “3 pack” format of results now appears in 93% of all local searches, so you have to be there!
3. Searching on your mobile
Most local search is now done on smart phones and GMB listings dominate mobile search results.
4. Make it easy for customers to find you
GMB listings provide a quick snapshot of your business. Maps, opening times, images and reviews all help searchers quickly decide whether they should visit you.
5. Think about your competition
If you’re annoyed that your competitors always appear in searches and you don’t, it’s because they have a GMB listing. Something as simple as that will mean they’re getting some of your business, unless you get on GMB yourself.
6. Gives you credibility
Users are accustomed to seeing these profiles, and it can lend some credibility to your business. Listings look professional and provide key information that helps people to decide whether you’re a credible business or not.
7. GMB has amazing features
Google are constantly updating their GMB features, so you can now add all kinds of fabulous elements to your listing, not just photos but videos too. Videos are a great way of educating customers and really help them make buying decisions.
As with everything on the internet it pays to keep your GMB listing fresh, so make sure to add seasonal special offers, events information, and to add regular blog posts. They all help in making you easier to find and to ensure you appear in the “3 pack”.
8. Free and Easy
Google My Business is free and easy to set up, but if you don’t have the time or feel you don’t have the skills it’s second nature to our digital whizz kids at Perfect Layout.
If you are unsure or don't have the time to set up your GMB, give us a call, we can help you get your business visible online.