If you have a well-crafted website that your company has spent time and capital on, it won’t give you the returns you are looking for if you ignore search engine optimization (SEO). Without SEO, your website may as well be invisible.
Today, SEO is the primary way most businesses attract customers. If you are a bit confused about what SEO is and how it works, this blog explains one element that most businesses can put into action tomorrow. Great on-page content containing relevant keywords will work towards helping your website rank well on a results page for search engines such as Google and Bing.
In order to garner the attention of search engines, making adjustments to the content on your site, will improve your site's ranking. Once time and effort are put into undertaking this type of SEO, you will begin to see improvements in search engine results page (SERP) rankings.
Start with SEO Analysis
In order to truly understand how your SEO efforts are going, it will require in-depth analysis. Fortunately, there are a number of SEO analysis tools available which can determine your website's visibility and the areas needing improvement. You can't start an SEO campaign without having some insight into how your site is currently doing.
Go to the Top with Google Search Console
When it comes to search engines Google reigns sovereign. With that thought in mind, Google is the obvious starting point for any SEO campaign. Google Search Console is a great tool, which is free to use. It allows you to glean critical data about your website and visitors.
A snapshot of information that Google Search Console offers:
• the number of users who have visited your site and how they came to find it
• if your site is being visited by mobile phone, tablet or a household computer
• which pages on your site are the most visited
Data like this is invaluable in helping to plan out your SEO campaign. But first, you will need to verify your site with Google before you can take advantage of their search console. Verifying your account is simple and all that is required is to log into your Google account and follow the instructions.
Moz Pro Can Help Figure Out in What Direction Your SEO should Go
As with Google Search Console, Moz Pro is one of many companies that offers tools to help determine your SERP ranking and visibility to search engines. Unlike Google, this tool requires a monthly subscription and offers more insights than Google Search Console. For example, it can transfer all of your site's metrics into a spreadsheet and it employs a crawler to find if your website has any issues.
Your Competition is Using SEO
It goes without saying that more businesses than ever are using SEO techniques to get seen by the right customers and improve their sales. If you want to stay competitive, you should know how your competition is faring with their SEO. Undertaking a competitor analysis before formulating any initial SEO plan is recommended.
Analytics Are a Must
You should know what your analytics are and what they mean. Understanding the terminology involved with analytics will allow you to better understand the reports you receive. Get to understand terms like; Bounce Rate, Click Through Rate, Unique Visitor, and other terms so that you can read an analytics report.
Call 01708 578 015 for help with your SEO today.