Nowadays, it is very common for people looking to purchase a service or product to find out more about it by using the internet and Googling it. Anyone who wants to grow their brand, no matter how small their business is, needs a website.
Having a website for your small business is not just about selling your products or services online. Creating an optimised website provides value to customers and is a form of free advertising. Still need convincing? Then keep reading these 7 reasons of why a website would work wonders for your business…
Get found online by search engines
In order to be found by the right customer, your website will need to have the right on-page and off-page optimisation. This means that your content will need to naturally include keywords that a prospective customer might type in if they wanted to find your business.
Get found online by the right customers
If the search engines find what they like when crawling your website, they will move you up the rankings. Every small business should aim to rank on the first page of search engines like Google, Bing and Yahoo.
There is not getting away from the fact that almost everyone is using the internet to get information, buy products or hire services. The internet never closes and your website should reflect this too. It is a portal that creates a presence that can be accessed by billions of people across the globe, 24/7.
Have a mobile friendly website
The way people shop has changed. Mobile phones have evolved into slick, slim-line little computers that can store and access huge amounts of information. Gone are the days when phones were designed like bricks, so ensure that your website can attract people that are searching for your services with their phones, tablets, or IPads.
Show that you’re a legitimate business
Having a quality looking website offers social proof that you are a legitimate business. Without a customer needing to call you, it can serve as a platform where you explain your ethos, history and expertise as well as expanding on the services and products that you offer. Dig a little deeper and reveal something about how you operate to make you stand apart from the competition.
Find out who your customers are
An online presence, via a website, allows you to collect data on your customers, make plans for your products/services and get feedback from customers. Free features, like Google Analytics, allow you to track customers behaviour and understand their needs. This in turn offers you the opportunity to tweak your business accordingly.
Boost visitors to your social media platforms
Many people come to us and say that they don’t need a website because they are making a good living with leads coming to them via Facebook or Instagram. But who would want to turn down the opportunity of increasing those profits? Having a website in addition to a Facebook page will reinforce your business credentials and open up a whole new audience, i.e. people that aren’t on Facebook.
Be the maker of your own news
Have you ever thought about being the maker of your own news? Imagined being in control of your own narrative that was there for the whole world to see? Well your dream can be realised through having a blog on your website.
A blog offers you the opportunity to spread news, share information and give your thoughts about your services, products or the world at large. Integrating short and long-tail keywords within the content will also encourage visitors (new and returning) to your site. Search engines love reading new content on a website and use this as one of their ways to rank a site. So get writing!
So what are you waiting for? Call 01708 578 015 to talk through your website needs, with us, today.