The thought of networking can fill some people with dread. They can’t think of anything worse than being in a room full of strangers. I have been there myself too.
I used to run and manage events when I was in the magazine media industry. Because it was ‘my’ event, many of the delegates that were there, I had spoken to before via emails and/or phone calls so striking up a conversation face-to-face was much easier. However, there were occasions when I attended other events and found myself in a room full of complete strangers. It was so daunting! Especially when I saw clusters of people already chatting – I assumed they already knew each other…or did they?
Over the years, I learned two top tips that I would like to share with you now:
I remember once being at an awards night and there, during the welcome drinks reception, was a well-known comedian looking a little bit lonely and awkward. He was watching people milling about below from where he was standing on a balcony. I went over and said ‘hi’. As it turned out, a magazine that he was writing a column for was up for an award. We had a chat for a short while and before we parted company he thanked me for coming over and introducing myself. So remember, even those in the public eye that appear confident can turn up to an event and feel anxious and alone. As humans, we all appreciate someone extending a welcoming hand of friendship, however fleeting that may be.
Networking events…why should you bother?
It’s simple; people buy from people. If you find that you are not getting enough new business in and you could do with new opportunities, it’s time to get out and network.
As a business owner, I believe that it is extremely important to participate in this activity and network as much as your diary will allow. The bottom line is that you just don’t know who you are going to meet and what opportunities may arise - and that’s the exciting part of it! Perhaps you will find someone who requires your service, or meet a company that can provide you with a must have product. If nothing else you can find out what is going on in your community and begin building important links and form long lasting relationships.
Last week, the YBC – Your Business Community launched a new meet up in our local area. That morning we chatted to 20 other business owners who were looking to make connections with other businesses. As digital marketing specialists, we are in a sector where people will want to talk to us about their website or aspects of digital marketing that they may have questions about.
Investing your time in building and developing long-term relationships won’t necessarily translate into immediate profits, but it is the start of building strong businesses in the medium to long term and provide other additional benefits.
Here are nine reasons how networking can be beneficial for your business:
1. Fine-tuning your elevator pitch
Getting out there and introducing yourself regularly soon teaches you the best way to get your message across. At first it can be hard (maybe even nerve-wracking), but practice and familiarity soon makes it feel like second nature. If you’re just starting out, it is worth spending time writing out a couple of paragraphs about your business and repeating it in different ways, to different people. This will help you sound natural and confident when it comes to speaking for real in front of a new group of networking potentials.
2. Fostering word-of-mouth recommendations
This is the crux of why people network. The more people you are able to pass your business message onto, the more recommendations you will get. Successful businesses are built on referrals.
3. Finding Suppliers
As a business owner you will need a wealth of suppliers to run the various aspects of your business: from accountants, IT support, insurance brokers etc. At networking events you will come across these types of professionals, and many others. Finding suppliers that network often provides opportunities for two-way business. And even if you don’t directly get business from them, you don’t know who they know...
4. Finding a connection to someone you’re trying to get an introduction with
Six degrees of separation - anything is possible. Everyone wants to meet someone. As a general rule, there are never more than six people between you and the person you want to talk to. Networking is a way to access otherwise inaccessible people.
5. Learning from other peoples experiences
Networking groups are full of people with lots of business experiences who are often very willing to share their knowledge. Successful business people are usually generous with offering advice to people that are eager to learn and open to listening. So don't be shy, ask that question that's been bothering you and get an answer that's based on real life experience.
6. Welcoming new opportunities
Networking events will often have presentations. These specialists will offer you their expertise and help you perhaps think differently. Maybe you will find new ideas to reach potential clients or realise that there are different target markets that were not on your radar. People you meet at networking events may identify new market opportunities you hadn't thought of before and open the door to new partnerships being forged.
7. Inspiration from other sectors
Talking to others and asking questions about how they run their business – even if it’s a different business to yours – may inspire you to adapt those ideas, processes and innovations into your own business.
8. Sharing experiences
Business owners share a common energy and drive to want to succeed. Business people, who have the same challenges as you do, are often willing to share their experiences and offer solutions – this is when two heads are better than one.
9. Making new friends
Although your primary focus is building business contacts, networking can also create new friendships. When you share your ideas and your enthusiasm for your business with like-minded people, they are going to connect with you. Strong friendships combined with strong business connections can be a powerful way to build your overall network.
What networking events are out there?
As a digital marketing company based in Havering, Essex, here are some regular networking events that we have come across:
Networking can deliver more return on investment than any other tool in business. Those who believe in networking agree that in both financial and non-financial terms their network has delivered a lot of value.
Getting results from networking can take a while. People who buy from people, will usually invest time before committing, so networking is not a quick-fix to finding new business. Time is needed to build trust and you need to show up regularly to ensure that you are recognised and remembered for what you do.
Every time you network, remind yourself of the following:
The last top tip of networking is to always exchange contact details before you part company. Don’t just give them yours, always ask for theirs so that you have the opportunity to follow up.
A good network is nothing more than an extended circle of friends. It’s a two-way street of helpful relationships. Good luck!
For our regular readers, you’ll not be a stranger to seeing our weekly blog spot, ‘Question of the week’. We started this approach as we really wanted to answer – in a more bite-sized format – the many questions that we get asked in conversations with clients.
We are not one to write blogs, for writing’s sake and constantly review how we do things. After all, talking about websites may not be considered topics that are pretty or sexy – but we can only try!
Hence us always wanting to make our content interesting and relevant for you.
So, with that in mind, we are appealing to our wonderful readers to get involved and start sending us in questions...Is there something you’ve always wondered about but never had the time, or nerve, to ask? Well, this is your opportunity! Feed your curiosity and let us know what you’re thinking.
You can get in touch via email, by completing the form on our contact page or by giving us a call on 01708 578 015. Once we’ve taken your question we’ll ask if you would like a personal reply or you can wait until it goes live on our blog and read it alongside the rest of the online world.
Below, is a list of the questions we’ve been asked (and answered) so far:
So what are you waiting for? We look forward to answering your questions.
Blogging has definitely become a more popular way of engaging with customers since it first appeared in the late 1990’s. The purpose behind blogging has also changed. When it first appeared, its purpose was mostly to relay a person’s thoughts or opinions about whatever took their fancy. These days, the concept adds value to the business world and, as a result, many online businesses have taken to writing blogs about their industry, service or product in order to take advantage of the benefits.
So how does it work?
Today, content is a huge factor in what drives the internet. It’s what search engines love to find and use to rank a website as an authoritative and trustworthy site - hence content being at the top of the pecking order when it comes having a great website.
You may have heard the term ‘content is King’? Well, the importance behind that term still stands and writing blogs is a way of creating the content that will boost your rankings. You can read more about the importance of content from one of our earlier blogs.
What are the benefits?
Having a blog for your company can:
· Get more customers/traffic looking at your website via inbound links
· Demonstrate that you're an expert in your industry, whilst reinforcing your brand and credibility
· Improve the performance of your website and SEO (search engine optimisation)
As you can see the benefits of starting a blog and sticking with it can really benefit your business. Why not create social media pages too (like GooglePlus, Facebook and LinkedIn) as other platforms that will help you reach more interested parties. You can post links to your blogs on your social media pages that will help maintain and generate interest.
Three statistics that will make you want to start writing a blog today!
The downside to writing a blog…
…time. Yes, I’m afraid there had to be something! Making the time to invest in planning, preparing and writing great articles is what can put a lot of people off. If you’re currently finding it impossible to put aside the time to do this; or if the thought of getting creative and writing a blog chills you to the bone - then why not let us to do it for you?
We have a team of great copywriters that are experienced at writing about all types of subject matters in a natural and free flowing way. So increase the online traffic to your website and start your blog today!
Google My Business (GMB) is a directory listing platform connected to the search engine Google. Because Google is one of the most popular search engines used by internet users, it’s worthwhile entering your details onto this directory so that your business can be found.
We’ve written about the importance of entering your business onto local directories before, but to recap, here are some of the benefits you can reap if you take the time to list your business:
• You don’t have to pay - many directories (including GMB) offer free listings
• Your business will begin to be more visible and as a result found more easily by search engines
• Once search engines see your various listings, they will view you as being trustworthy and more credible than someone who isn’t listed
• Your rankings when searched for will improve over those who aren’t listed
Listing your business on GMB is relatively quick and easy to do. It’s free and can be completed even if your business doesn’t have an address. You have the option of adding a brief description of your services/products (750 characters) as well uploading images relating to your business.
Unlike some directory facilities, GMB now allows you to let people have more up to the minute details of what your business is doing by posting your latest news. If your current website doesn’t have a blog – why not use this facility to offer insights into your business instead?
Reviews are also a prominent feature and this aspect is presented when your GMB shows. Don’t overlook the importance of following up with customers that have used your services and/or products and asking them for a testimonial. Nowadays it’s the norm for people to research companies they are thinking about using and reading reviews forms a big part of this decision making process. Satisfied customers and high star ratings will bring new customers your way and GMB offers you the opportunity to respond to comments that are great as well as those that could be better.
Other information that can be uploaded onto GMB includes:
Once live, a link to your business is automatically created on Google Maps and Google Search which provides two other platforms where your business can be searched for.
GMB also logs the traffic visiting your listing and provides data on:
If you like the sound of what you’ve read, but haven’t got the time to list your business, give Perfect Layout Digital Marketing a call. Our services include listing businesses onto all different types of directories.
I like the content of the homepage but feel it is too long. Will people really want to read so much and can it be shortened?
If you’re new to the idea of having a website made for your business, or you’re thinking about having your current site revamped, it’s important that you take a long hard look at your content. Your homepage is particularly important, as it’s the page that represents the ‘shop front’ of your site. You want people to look through the window, open the door and peruse further by looking at other pages, and ultimately engage with you and buy either a service or a product.
Enticing someone to make a purchase takes work and that’s when many businesses overlook the need to write about all that they do on the homepage. Thought should also be given to the words (keywords) that someone might enter into a search engine when looking for your service or business.
These methods go towards optimising a page – basically packing in what you can (in a natural, free flowing way) to hold the attention and inform the visitor, as well as being found by search engines. In order for you to be found in this way you should include an overview of the following:
• Who’s behind the business, the ethos
• What services the business offers
• What products the business offers
It should reflect a bite-sized version of what you have on your about page, services page and products page. Try and make the content throughout your site unique and on the homepage, you should aim to write at least 800 words, preferably more.
But what if you have a business that is based on producing visual goods or services – like a cake shop or a photographer? People just want to see the end result right, not read about how it was made?
Whilst many people do skip to the gallery and review the end result before committing to buy, many users these days want to make an educated decision prior to that happening and who can blame them. Today, more than ever, people have a greater choice about which service provider to use.
With so much choice, this means that businesses have got to be more transparent about what they do and how they do it in order to look unique amongst the competition. It would be hard to appear exclusive in a couple of paragraphs (unless you’ve got some serious marketing money behind you) compared to doing so in 800 or so words. Read more about the importance of writing great content from one of our previous blogs.
If the thought of writing creative, relevant and interesting content overwhelms you, why not let us help?
My business is currently listed on independent directories does it matter if the details are slightly inconsistent?
Part of ensuring that your website gets good organic search results is ensuring that you also list your business on independent directories, such as, Yell, 192.com, netmums and other sector relevant directories where your customers might look for your services.
However, it is vital that all your contact information is exactly the same on each listing. If your contact details (name, address and phone number) are inconsistent this could penalise your results in organic search.
Whilst search engine algorithms are sophisticated, they can invariably get confused as to whether two similar listings are the same or not. Given that businesses can have comparable names or that businesses may share an address, it is essential that you do not put your rankings at risk by being sloppy.
So, if your address contains the word ‘Road’, decide whether you will choose to spell it as ‘Road’ or ‘Rd’, and stick to the way you will always write your address. If you have a limited company, do you want to have Ltd at the end of the company name? Decide and be consistent.
A personal bug bear of one of the founders of Perfect Layout Digital Marketing is the way in which telephone numbers are listed. For example, in London, telephone numbers should be listed as 020 8XXX XXXX or 020 7XXX XXXX and not 0208 XXX XXXX or 0207 XXX XXXX. Make sure that your telephone number is listed in the same way each and every time.
What happens if my details change?
This is not a problem. But make sure that you keep a record of all your listings with usernames and passwords, so that should you need to alter any information, you can dedicate a period of time to update these in one go. This means that by the time the spiders trawl the internet for updated information, all your details across all the directories that you are listed on are updated at more or less the same time.
The only thing that must be different on each and every directory listing is your description. Search engines penalise plagiarism, so even if they are your own words, copying and pasting the same content numerous times is seriously frowned upon and could hurt your rankings too.
To sum up – Contact details (name, address and phone number) must always be in the same format; description of services and products should be unique to each directory listing.
If you need any help with creating or editing your directory listings, Perfect Layout can do this for you. Drop us an email at firstname.lastname@example.org or call us on 01708 578 015.
So, whether you have built your own website or have hired an agency to build one for you, please remember that a website on its own will not bring customers knocking at your door. There are many more digital strategies that you must apply in order to stand a chance of being found in this fiercely competitive digital world.
The good news is, that currently, not everyone is aware of what these digital strategies are and how they can benefit your business when it comes to being found in organic search.
Whilst your consumer-facing website is one cog in the digital wheel there are other cogs that will help keep that wheel spinning smoothly.
The back-end of your website
1. Have all the pages on your site been search engine optimised? Does each page have a title, description and meta keywords added? Without these you are missing out on digital juice.
2. Do all your images have a description (alt text). Search engines are unable to detect an image and what that image means. Ensuring that all your images and photos are properly tagged keeps the algorithms happy and helps them understand what your business offers. Don’t miss out on this simple step that is extremely valuable.
3. Have you created a Google Analytics code and embedded it in the right place? Google wants to know the websites that are doing well. Using their free analytics tools not only provides them with a wealth of data, but that you have access to this too.
Supporting your website
Man cannot conquer the world alone. S/he must always have a team supporting them. The same is true of your website. No matter how fantastic it is, it also needs support. You can get this by creating listings on independent directories.
A good place to start is with the big search engine business directories such as Google My Business and Bing Places. This ensures that you have claimed your business and that you can enhance your listing with contact details, images and text.
Then think of all the relevant trade directories that your sector has. Which of these do you think is worth investing a listing in? This can be a paid-for or free to join directory. Remember to take the time to complete each listing as fully as you can.
Finally, think of the mass directories like Yell, 192.com, Yelp, etc. All of these will have a free version of a listing. It is highly likely that they will call you to upsell to a paid for listing or target a specific area. It’s up to you whether your budget stretches that far…though Perfect Layout doesn’t think it is always necessary.
Backlinks. These are links on other people’s websites that direct traffic back to a page on your site. These are the golden nuggets that can really boost your online presence. Think long and hard about how and where you can make links with other businesses and that these businesses will happily add a link back to your site. Think guest blog posts, cross promotion and other creative ways of talking about your business elsewhere in the digital world.
Perfect Layout Digital Marketing has the skillset within the team to help any business with all or any part of these digital strategies. If you would like us to implement these for your business email us at email@example.com or call us on 01708 578 015.
If you’re thinking about having a website built from scratch it may be wise to shop around. Prices can vary as well as the details of the packages that some companies offer.
Here at Perfect Layout we are upfront about the cost of all our services to ensure that you are kept clearly in the picture, right from the word go. The relationship that we develop with you is important to us as our aim is to always to give you an honest and professional service.
Building a website from scratch can be paid for under two package systems. The first we call a website build only with hosting. The cost? £500 for a 10-page site. This is based upon you providing us with all content and images. The cost for hosting in year one is included in this price and there is a separate cost for hosting thereafter.
Regardless of which package you opt for, our consultation process remains the same, which is us trying to understand you and your business inside and out. Your success means our success and we are in this profession to help grow your client base as well as your profits!
Our second package is for those who understand the impact of having a fully optimised website and the revenue it could bring to the company. For £150 per month (for 12 months) we will build you a: 10-page website; identify and monitor keywords for your sector; provide monthly analytics of these keywords and where they rank when searched for as well as other important techy stuff that will help your website rank well.
Our ongoing support package also includes undertaking changes to ensure that keywords consistently rank when searched for. We also include listing you on up to ten online directories. The website build and hosting cost is included as part of this cost.
Because digital marketing is a constantly evolving entity, our package provides the reassurance that your website will be tweaked to reflect any emerging changes. New online businesses are being formed daily and to keep ahead of the competition, a website should be regularly reviewed so that it doesn’t look dated and keeps in touch with the tastes and needs of its clientele.
Need another service in addition to a website build? Take a look at our other services.
We look forward to hearing from you!
Having a website is just one stepping stone on the path towards mastering digital marketing and achieving online success for your business.
Another vital component is not looking like a lone wolf, meaning that it is vital to connect with other online features, such as online directories. Why? Because being connected and building a network helps your business expand.
There are many online directories where you can list your business for free. If you choose to go down this road you may find that many of these companies will be in touch with you soon after offering you the opportunity to enhance your listing, i.e. pay for an upgrade. Dependent upon your budget, paying for an upgrade is not needed at this point unless you’re happy to do so.
Being listed across the internet on different online directories adds weight and authority to your business. It also indicates that your business is live and active.
Here are some points to remember:
NAP (Name, Address and Phone number)
You must be consistent across all listings with exactly the same layout. Any discrepancies can confuse the search engine algorithms and make it think that your one business is in fact, two, three or even four separate businesses. You can see how this can be perplexing and it may affect your organic search positioning.
Description within the listings
While it’s extremely tempting to create an introduction to your business and copy and paste this across your all of your other listings - this could penalise you. Search algorithms can detect text that is exactly written the same way elsewhere. When this happens, you compromise your organic search positioning.
Add personality through images and photos
Let your potential customers get a feel for what your business offers. If you have photos that are of your business’ services, use them to give your customers a sense of who you are.
Build out as much as you can
Each directory will enable you to add a varying degree of content. While this can be a time-consuming task initially - getting it right and enhancing your listing to the max will pay off over time. So do it well and do it once.
If you are busy with your business and would like help, Perfect Layout can do this for you for a small fee. Email us at firstname.lastname@example.org to schedule this work in with our team.
I’m not good with technology and don’t know where to start with buying a website address, is this easy?
Yes, buying a website name otherwise known as a domain name is fairly simple. You can go to any of the domain providers, such as 123-reg, GoDaddy and see if the domain is available. Simply type in your business name and they will tell you which extensions are available. The most popular ones are .com and .co.uk, so they may already be taken.
How to choose a name for your business?
The hard part is finding the right name for your business. Think about what your company offers and what might be appropriate. Do you want something unrelated to your business service, like Amazon and Apple did? As a start-up company, are you planning on building a brand?
If you have a local business that provides a service in a particular location, you might want to think about a domain using ‘city + service type’, such as www.romfordplumbers.com
Does the length of my company name matter?
Yes it might do. We recommend that you try not to make the business name too long, otherwise your domains and email extensions will be long too. It not only becomes a pain to let your customers know your web address or email, but it could limit you on social media handles too.
If the domain is already taken, what do I do now?
If your preferred domain name www.businessname.com is taken, is there another extension that you are happy with, such as .co.uk or .org. If they are all taken, it is not a case of throwing the towel in, but thinking perhaps of variations to your name. However, we don’t recommend spelling the name your own way, such as www.bykeshop.com instead of www.bikeshop.com, as this will not be easy for people to remember.
Once you have your name, and it is available, you then need to decide how long you want to purchase is for (in multiples of years) – you can renew year-on-year or you can buy in for say 2 years or more. Do what you think is best for your company. At this point you can also purchase mailboxes, also recommended, so that your domain and email addresses are consistent.
Having the same email and website address makes your business look professional.
If you are reading this, still feeling lost, Perfect Layout can help you with purchasing your domain. Look at the full range of services we offer.
Having a website in 2018, is not the financial investment that it was a few years ago - where even a simple website would cost thousands of pounds.
These days there are many platforms that you can use to build a site yourself. For those of you less courageous or who want to ensure that your website not only looks good, but is going to be found at the top of search engines, commissioning the redesign of your website to a professional company will be the right choice.
At Perfect Layout Digital Marketing, we have website packages at affordable prices for all businesses, whether large or small.
For companies that already have a website and are looking for a redesign, we would charge an hourly rate for our services. We would have a consultation meeting to determine what your current website offers and what you want from your new site. We would advise whether the platform that your site is currently built on is one that we would work with, or whether we recommend changing to another one. Following the consultation meeting we would agree on the website’s site navigation.
If you are not confident at writing content, the copy editors at Perfect Layout Digital Marketing can do an analysis of your sector and determine the correct keywords that should be incorporated into your pages. They will then write keyword-rich content for each of your pages. This work is charged on an hourly basis.
We would also determine the colour scheme, photos and look of the website before beginning the construction of your pages.
However, if a client wishes to write the content and provide all the images for the website, the build-only cost for a redesign for a 10-page website would be in the region of £500.
If you are considering a monthly support package (which can help you move towards to the top of the search engine rankings) take a look at our other website packages.
Call Perfect Layout Digital Marketing Services today to talk through your website redesign.
Having a proper business email address is a vital part of looking like a professional and serious company. If you are a local company, having a business email rather than a personal account can make you stand out from the competition. Looking for a service and seeing that the main email address is at a yahoo, gmail or other general provider doesn’t set off the right tone.
If you’re a one-man company, it might be tempting to either use your existing address or set up a new one like ‘email@example.com’. This may be a convenient way forward, but it’s important to take the time to build the foundations of your business properly. This reassures potential clients that the business itself is a distinct entity and that you are operating professionally.
Setting up a business email account is quick and inexpensive, so there is no reason why every start-up/local or small business can’t have a matching URL/domain name and email addresses.
Setting up your business email address: what you need to know
You can create mailboxes by going to your domain provider and purchasing a mailbox. (If you are building a website from scratch, when you buy your domain you can also add on a mailbox). For a small annual fee you can create this mailbox to deal with all your business enquiries. All mailboxes can be easily configured so that you can access them on all your devices. Your provider should have a ‘how-to’ on their website that guides you through it step-by-step. If you are a technophobe, you can ask your provider to help you with the set up.
Having multiple mailboxes means you can assign an address to everyone in your company or departments within your business using the same domain coupled with a prefix. For example, you might have sales@, info@ or customerservices@ generic mailboxes and then firstname.surname@ for indiviuals to have their own accounts.
If in doubt, call your web provider and talk through your business needs with them and they will be able to advise you on the best route for your company.
Perfect Layout can advise their clients, who are building a website for the first time, on how to do this. Give is a call on 01708 578 015.
No two websites are the same and no two clients have the same requirements or work in the same way.
Perfect Layout offers a content creation service for customers who don’t like writing or simple don't have the time. If you require this service on top of us building your website, your product will take longer for us to complete.
In the consultation stage we will decide on a site map for your website – determining the pages and subpages most appropriate for your site. We will also determine how visual your site will be and how many images you may need for each page.
If you have a collection of your own photos we may be able to use those, alternatively, Perfect Layout Digital Marketing can source high-quality stock images for you.
So once the foundation is in place and all content and images have been approved – the turnaround time for showing you the first draft of your website can be as short as two weeks.
Call or email Perfect Layout Digital Marketing to find out how we can help you:
01708 578 015 or firstname.lastname@example.org
I am thinking about buy I have getting a new website and the current website address I have is great. I'd really like to keep it - is that possible or do I need to buy a new one when I have a new website built? Also, what will happen to the Search Engine Optimisation efforts from my current site?
The quick answer is yes! If you have a website address (domain) that you want to keep, then you can - that's not a problem. Websites can be built on other platforms. All you need to do is re-point the settings to the new platform's servers.
In order to do this, you will need to have access to the domain account, rather than your current web provider. If your website was created and set up by your current provider and they have access to your account, ask them to transfer it over to you.
So how does it work?
Think of it a bit like moving home. When you move house, the shell of the property changes (this is your website platform) and when you want mail to come to you, you give everyone your new address (this is repointing the DNS settings on your account).
Then, hey presto, the move is complete and people can find you in your new home.
What else might you want to consider when creating or updating a website?
If you are going to the effort of redesigning your website or creating a website from scratch, now might be the time to check that your company name and your domain are still a good fit for your business. Read one of our previous blogs on domain name registration–3 tips to getting it right, which is about how to choose your company name correctly.
The world of Search Engine Optimisation (SEO) can be hot topic, with opposing views on what the right approach is for your website to climb to the top of search engines. Google is continuously evolving its algorithms, so what might be the right approach today may be different tomorrow.
While there certainly are benefits of having targeted words in your domain, they are not as important as they once were for SEO. However, spend some time thinking over the following points to help you decide on an appropriate domain for your business.
Things to consider are:
These days there are many new domain endings available, but where possible, we recommend our clients to buy a .com or .co.uk extension (where relevant for their business).
Is your domain memorable?
If you over complicate it or have unusual spelling of your company name, it will make it harder for clients to remember you so keep it simple!
Keep it short
Websites with long or confusing names can impede you. It is recommended to use one or two words in your domain. Try not to abbreviate words as only YOU will remember this.
Should you choose keywords or build a brand name?
What business are you in? Consider whether the inclusion of location and business keywords related to your business is better than trying to establish a brand name. Will your brand name resonate with your business, or will it get lost and forgotten?
Does it sound professional and authoritative?
Are you attracting your ideal clients with your name? A name that doesn't fit in with your business could prove costly. Think about what your customer will be attracted to.
Will I lose my existing SEO when I change platforms?
If done properly you shouldn’t see any impact of changing your website to a new platform.
These are some key points, as recommended by Digital Marketing Pro:
Talk to your web designers about any concerns that you may have and ensure that they are following all the recommended steps to ensure that everything transitions smoothly.
Now you can see that changing platform, but keeping your existing domain and SEO, is a straightforward process.