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 Perfect Layout Digital Marketing has been part of the Building Legacies programme for several years. The company has benefitted greatly from their support, advice, networking events and training. Building Legacies is about to launch the Havering Business Accelerator Programme, which is a fantastic opportunity for business owners in the borough of Havering. Below we find out, directly from Building Legacies, what this programme is all about.
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 Perfect Layout Digital Marketing loves talking to business owners about their business. The aim is to learn and share with you the personal experiences of these business owners and find out what is working for them and how.
We believe that sharing knowledge is a great way to help other businesses develop. We are passionate about promoting the awesome, creative and varied companies that exist not only in our local area, but also beyond the Essex borders. Read our interview with Neill Boatman, founder of Image On Workwear Ltd. How long form content improves your website’s visibility and other benefits you can get from it9/9/2021  One of the most important aspects of digital marketing that marketers often deal with is content. The competition in the world of content marketing is getting more demanding. Business owners need to keep creating content that will make them stand out from the competition and keep attracting potential consumers. Here’s how long-form content can help.
 A website create a first impression for a company. It is therefore important to choose a design that will be attractive and easy to use for potential customers. A poorly thought-out website design may cause potential customers to close the browser and switch to a competitor’s website. Likewise, poor website design will impact the effectiveness of your content marketing strategy.
What is content marketing? Content marketing is the strategy of digital marketers to publish interesting, helpful, and relevant content related to a brand without directly advertising the brand.  As a business owner, your company name/brand is a fundamental element of your company. Not only does having your own domain name look professional, it also sets you apart from your competitors, who do not. Owning your own domain name means you can also receive a corresponding professional email to go with it.
Purchasing your own domain name is a great opportunity to build up your digital presence and develop your personal brand to influence the way potential customers view you. But do you own it? You might automatically say ‘yes’, but do you?  If you have a well-crafted website that your company has spent time and capital on, it won’t give you the returns you are looking for if you ignore search engine optimization (SEO). Without SEO, your website may as well be invisible.
Today, SEO is the primary way most businesses attract customers. If you are a bit confused about what SEO is and how it works, this blog explains one element that most businesses can put into action tomorrow. Great on-page content and The practice of using keywords and having relevant content to ensure that your website ranks well on a results page for search engines such as Google and Bing.  Keywords used to reign supreme with regards to SEO, but those days are long since past. The rules of SEO have changed from a keyword-centered scheme to a topic-driven approach. Content marketing is a vital part of inbound marketing, where the goal is to move your potential customer to where you want them to go by giving them valuable and compelling content.
Your site's content should be relevant to what your site is about and not randomly packed with keywords. Your content should be engaging and seize the user's attention straight away. It is a vital building block in creating content for your website so that it won't have a high bounce rate. Don't fall behind your competitors with antiquated thinking about how content should be created to improve your SEO. The key is content, not just keywords.  Are you a local business operating in Havering, Essex? Would you like to reach out to other business owners in the borough and be part of a large community? Do the same as Perfect Layout and join Havering Means Business.
 It's a new year, and most of us are hoping for better things in 2021. Are you seeking to improve the SEO for your online business this year? Whatever your answer, it's wise to update your search engine optimisation (SEO) knowledge because the way SEO works means that it’s a constantly changing entity. Keep reading to see how one or all of these tips could form part of your strategy for improving your SEO.
 Wishing all our wonderful customers, past, present and future, a magical Christmas and wonderfully, 'back to normal' 2021!
 SEO Stands for Search Engine Optimization and basically refers to the processes that are followed when it comes to optimising (getting the most out of) a website to be ranked by search engines. The most popular search engines on the internet are Google, Yahoo, Bing and Microsoft.
When a website is designed and developed, it should represent more than just a portfolio of your products and services. After all, what’s the point of having a website that looks awesome, but goes unseen by the people that would like to buy your wares? SEO is the technical part of marketing online as it helps your website get promoted to the correct location – right in front of buying customers. There are various techniques used to get more traffic to your website from search engines, which can be broken down into two categories. Off-page SEO, is the work undertaken externally to a website and on-page SEO are the changes made on the actual website.  If you read our last blog, you would know that it covered some important reasons for being on social media. Whilst it can be a great way to get more traffic to your website, it can also be an overwhelming element of digital marketing to understand and implement.
If you're unsure about how to get to grips with social media, not sure about what you're doing, or simply feel confused about which platform is right for your business - then keep reading. This weeks blog outlines some of the pros and cons of the most popular social media platforms around.  There are several ways that a company can use SEO to improve the rankings of a website. One way that this can be done is through the use of social media. You may think that when you post your comments or blogs that only a few people see what you’ve written. However, it’s the sharing element of your creations that creates the magic - it increases visibility, improves traffic, and generate backlinks. Let’s take a deeper look at how social media can help improve your online visibility…
 If you are struggling with your online presence and aren’t quite sure about how to improve things, one positive action you can take is undertaking a review of your Google My Business (GMB) profile. But what’s a GMB, I hear you ask?
They are the short lists that pop up when you search for something generic like “cafes near me” or when you enter a specific business name, the GMB listing can appear. Businesses registered with a GMB can also appear on google maps. This platform can improve your online presence because it allows your business to be seen by the right people searching for you and could ultimately lead to you getting more leads. Setting up an account is easy. Google will send you a postcard with a verification code which helps them confirm you are located where you claim to be at and not across the sea. Once you have been verified, you can go about optimising your profile. Has Covid-19 allowed you to pivot your business in a direction that you never thought possible? Or are you yearning for inspiration to give your business a much-needed boost? Whatever your situation, we wish all businesses our best as each day brings forth uncertainty for so many. October is Black History month, providing us with a great opportunity to recognise positive actions taken within Black communities. It’s a pleasure to undertake an interview with this month’s guests, new authors, Telena Longmore and Chanel Kennedy. Their children’s book, ‘Ava’s Magical Hair Adventure’ positively tackles an issue that many girls, teenagers and women of African and Caribbean descent will be able to relate to. Keep reading to find out how this one-of-a-kind book hit the shelves recently…
 Have you considered starting a blog for your business but you’re not quite sure if it would be of benefit? You're aware that creating a regular blog will take up your precious time and you aren't sure if it is worth the effort? Well today, we’re hoping to dispel your worries and explain to you how a regular blog can help your business in a number of positive ways.
 As the internet continues to accelerate into an ever-growing marketplace, it means that your competitor's websites are becoming as frequent as stars in the night sky. They sell the same goods or services as your company does online and the question is, what will set your company apart?
With increased competition, your website must impress customers when they visit. An impressive site can help your brand to stand out from your competition and great web design will seize and keep a customer's attention. So, what are the elements that make a good website? Here are four areas that we recommend you consider. If you have a business based in the Brentwood area, get in touch so that we discuss the requirements for your new website. We offer affordable websites that will improve your online presence and have customers knocking on your door. So don't delay in finding out how we can help your Brentwood business target the right people - call 01708 578 015 now.
 Over the years, email marketing has become an art form. There are so many variables that it is almost impossible to scientifically pinpoint what works or does not work. This blog discusses 5 major areas of concern one must be aware of and offers 5 tips on how you can negotiate around them.
 If you are considering a pay per click campaign to drive traffic to your site, PPC is a viable method that can be used for this purpose. But like with many ways of doings things, it does have its drawbacks. This weeks blog discusses some of the pros and cons of a using PPC before you embark on launching a campaign. What is PPC? PPC has been present in our lives for some time now, even if it’s something that you may not have noticed before. on search engines at the top and bottom of pages. On search engines, such as Google or Bing results page (SERP), the search results for the item searched will be displayed, but at the very top of the page on Google and the top and bottom of Bing, PPC adverts appear. Say you search for "summer sandals" you will probably see ads for shops that sells summer sandals. Those ads were placed in those positions where you would see them through a bidding process. The entire concept is an auction system; the highest bidder wins. With that fact plainly in view, let's take a look at the pros and cons of PPC. The Pros of PPC It gives swift results If your inbound marketing needs a quick lift; using PPC ads are the fastest way to achieve your goal. SEO often takes months to yield any results. By contrast, PPC starts working as soon as the ad is posted. It informs you of what works and what does not The analytics you receive with your PPC ads let you gauge your strategy and make adjustments as needed. It allows you to make adjustments to improve your next campaign. It also tells you who your core customers are so that you can re-target them in future ads. It reaches your customers specifically Clearly, when a person enters a goods or service your company offers, they are a potential customer. Just by virtue of searching for what your business does the user is in your target demographic. It brings customers who are ready to make a purchase It only makes sense that a customer who has clicked on a PPC ad has a greater interest in a product than those brought randomly through an organic search. You control the budget PPC lets you set the price per click on your ad and set a total daily cost you don't want to exceed. In this way, it gives you significantly more control than SEO or other marketing sources. You only have to pay for the customer's your reach, which is enough of a benefit in itself. Cons of PPC You can drain your budget in an instant One of the true dangers of using PPC is that you can set a bid price that is too high. If you own a high street shop, you may believe you have to spend £20 a click to compete with a massive company such as Tesco, but you will quickly run out of money if that is your strategy. Many a company has fallen into financial trouble because of overbidding; it remains the chief pitfall of using PPC. A click may not mean a conversion Another obvious issue with PPC is that when a user clicks on your ad, they don't always convert to a paying customer. Some may be curious about your product and then decide they don't need it. Some may click on your ad accidentally. Some may even click on your ad with malicious intent such as a competitor hoping to run up your costs. Be aware that every click does not equate with a sale. If you would like help improving your inbound traffic, contact us today! This week we are delighted to have a guest post written by the Secretary of Kubatana, an association working towards Charity status. Read on to find out more about their plans to provide primary health care services to communities of Zimbabwe and beyond...
Perfect Layout, are committed to share the experiences of businesses across the country. Are you currently thinking about starting a business? Ready to get your idea up and running or are you at the point where you would like to expand your offerings to other areas? Whatever your stage of entrepreneurship, this regular blog feature will give you something to think about. We wholeheartedly advocate promoting businesses, to help raise awareness about them and share their highs and lows so that you – our readers - can feel enriched, empowered and encouraged to do better. This month’s interview is with Natalia Nicholson, multi-preneur, founder and trainer of Straight Talk to Success.
 You don’t have to be a website designer or developer to know that when lots of people visit your website, that’s a good thing. It means that you are offering potential customers services and/or products that they want to buy or hire.
But (yes, there’s always a but…) getting people to your site and opening doors for them to peruse is not an easy objective to attain. The online market is saturated with services like yours and finding unique ways to stand out gets increasingly difficult, year on year.  Website maintenance is every bit as essential for your business development as other policy revisions. These days, far more business flows in through the internet, hence, making your up-to-date online presence more essential than any other process. Lack of consistent website updates can gradually cause your online presence to fade away.
Website maintenance services include things like: · website changes · content updates · illustration or photo modifications · exchanging outdated images · email maintenance · PDF file development and a lot more  Watch our short video to find out more Let the team at Perfect Layout help you register the name of your business. Don't keep banging your head against a brick wall - we're here to help! Consult with us to mull over ideas, brainstorm and decide on what names best suit your business ideas. We look forward to working with you! |
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