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 Welcome to Interview with… where on this occasion we are getting to know more about Sarah Brazenor, Learning Coach at Connective-Learning in Maidenhead, Berkshire. A learning coach is not an extra-curricular tutor, but instead a person who helps people understand their learning style so that they can thrive in any subject, once they have understood their natural way of absorbing information.
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 Our Website Health Checks are informative, quick and even more affordable with 50% off! Normally £100, you will receive an accurate picture of your online visibility; what's working – and what’s not! In addition to receiving a jargon free report, you’ll also have access to our Website Health Check expert for a 30 minute zoom or telephone call to go over our findings. Click on the Get Offer button to speak to a member of staff or find out more by checking out our Website Health Check page. Or email us to register your interest and someone will be in touch right away. Please note that this offer is not available to e-commerce websites. Offer ends 30 November 2021.  You often hear that content is king in marketing, but content in itself comes in many forms. Some of the most common types include blog articles, listicles, infographics, podcasts, videos, ebooks, and the like. While these are all helpful in their own way, video content is quickly growing into one of the strongest and most important categories.
85% of businesses now use video content to promote their business, and 92% of marketers believe in its importance. In fact, video content is being used not just for marketing but also for other business processes like sales, human resources, and administration. Without a doubt, video marketing is taking over the digital space.  At Perfect Layout Digital Marketing we enjoy talking to business owners about their business and their journey to where they are today. The aim of doing these interviews is to learn and share with you the personal experiences of these business owners and find out what is working for them and how.
We believe that sharing knowledge is a great way to help other businesses develop. We are passionate about promoting a variety of companies that exist not only in our local area, but also beyond the Essex borders. Read our interview with Jo Varsani, Operations Director, of The FSS Group.  Are you failing to get leads from your website? Does it feel like a ghoul has hijacked business leads? Are you scared about this ever-changing world of digital marketing? Well, Perfect Layout are here to rescue you from your nightmares as we explain how Search Engine Optimisation (SEO) works. If you put in place these strategies, you will see your ranking improve. Are you ready to handle more leads coming to your business?
If you’re serious about wanting people to find you through a Google search, Search engine Optimisation (SEO) must be at the top of your priority list. For example, you you're a structural engineer looking for people planning major works to their property, you want to be sure that you website can be found.  Your web design can make or break your website. While a good site also includes other aspects like quality content and fast loading times, the design is the first thing users see. Thus, it serves as the basis for their first impression and affects what they decide to do on your site.
Given how influential your web design can be, you want to make sure you take your time laying out each element in your site. To achieve this, one of the most important design principles you need to consider is colour. Selecting the right colour scheme might seem like a trivial matter, but it can have a huge impact on how visitors perceive your site and what actions they take while browsing your site.  Perfect Layout Digital Marketing has been part of the Building Legacies programme for several years. The company has benefitted greatly from their support, advice, networking events and training. Building Legacies is about to launch the Havering Business Accelerator Programme, which is a fantastic opportunity for business owners in the borough of Havering. Below we find out, directly from Building Legacies, what this programme is all about.
 Perfect Layout Digital Marketing loves talking to business owners about their business. The aim is to learn and share with you the personal experiences of these business owners and find out what is working for them and how.
We believe that sharing knowledge is a great way to help other businesses develop. We are passionate about promoting the awesome, creative and varied companies that exist not only in our local area, but also beyond the Essex borders. Read our interview with Neill Boatman, founder of Image On Workwear Ltd. How long form content improves your website’s visibility and other benefits you can get from it9/9/2021  One of the most important aspects of digital marketing that marketers often deal with is content. The competition in the world of content marketing is getting more demanding. Business owners need to keep creating content that will make them stand out from the competition and keep attracting potential consumers. Here’s how long-form content can help.
 A website create a first impression for a company. It is therefore important to choose a design that will be attractive and easy to use for potential customers. A poorly thought-out website design may cause potential customers to close the browser and switch to a competitor’s website. Likewise, poor website design will impact the effectiveness of your content marketing strategy.
What is content marketing? Content marketing is the strategy of digital marketers to publish interesting, helpful, and relevant content related to a brand without directly advertising the brand.  As a business owner, your company name/brand is a fundamental element of your company. Not only does having your own domain name look professional, it also sets you apart from your competitors, who do not. Owning your own domain name means you can also receive a corresponding professional email to go with it.
Purchasing your own domain name is a great opportunity to build up your digital presence and develop your personal brand to influence the way potential customers view you. But do you own it? You might automatically say ‘yes’, but do you?  If you have a well-crafted website that your company has spent time and capital on, it won’t give you the returns you are looking for if you ignore search engine optimization (SEO). Without SEO, your website may as well be invisible.
Today, SEO is the primary way most businesses attract customers. If you are a bit confused about what SEO is and how it works, this blog explains one element that most businesses can put into action tomorrow. Great on-page content and The practice of using keywords and having relevant content to ensure that your website ranks well on a results page for search engines such as Google and Bing.  Keywords used to reign supreme with regards to SEO, but those days are long since past. The rules of SEO have changed from a keyword-centered scheme to a topic-driven approach. Content marketing is a vital part of inbound marketing, where the goal is to move your potential customer to where you want them to go by giving them valuable and compelling content.
Your site's content should be relevant to what your site is about and not randomly packed with keywords. Your content should be engaging and seize the user's attention straight away. It is a vital building block in creating content for your website so that it won't have a high bounce rate. Don't fall behind your competitors with antiquated thinking about how content should be created to improve your SEO. The key is content, not just keywords.  Are you a local business operating in Havering, Essex? Would you like to reach out to other business owners in the borough and be part of a large community? Do the same as Perfect Layout and join Havering Means Business.
 It's a new year, and most of us are hoping for better things in 2021. Are you seeking to improve the SEO for your online business this year? Whatever your answer, it's wise to update your search engine optimisation (SEO) knowledge because the way SEO works means that it’s a constantly changing entity. Keep reading to see how one or all of these tips could form part of your strategy for improving your SEO.
 Wishing all our wonderful customers, past, present and future, a magical Christmas and wonderfully, 'back to normal' 2021!
 SEO Stands for Search Engine Optimization and basically refers to the processes that are followed when it comes to optimising (getting the most out of) a website to be ranked by search engines. The most popular search engines on the internet are Google, Yahoo, Bing and Microsoft.
When a website is designed and developed, it should represent more than just a portfolio of your products and services. After all, what’s the point of having a website that looks awesome, but goes unseen by the people that would like to buy your wares? SEO is the technical part of marketing online as it helps your website get promoted to the correct location – right in front of buying customers. There are various techniques used to get more traffic to your website from search engines, which can be broken down into two categories. Off-page SEO, is the work undertaken externally to a website and on-page SEO are the changes made on the actual website.  If you read our last blog, you would know that it covered some important reasons for being on social media. Whilst it can be a great way to get more traffic to your website, it can also be an overwhelming element of digital marketing to understand and implement.
If you're unsure about how to get to grips with social media, not sure about what you're doing, or simply feel confused about which platform is right for your business - then keep reading. This weeks blog outlines some of the pros and cons of the most popular social media platforms around.  There are several ways that a company can use SEO to improve the rankings of a website. One way that this can be done is through the use of social media. You may think that when you post your comments or blogs that only a few people see what you’ve written. However, it’s the sharing element of your creations that creates the magic - it increases visibility, improves traffic, and generate backlinks. Let’s take a deeper look at how social media can help improve your online visibility…
 If you are struggling with your online presence and aren’t quite sure about how to improve things, one positive action you can take is undertaking a review of your Google My Business (GMB) profile. But what’s a GMB, I hear you ask?
They are the short lists that pop up when you search for something generic like “cafes near me” or when you enter a specific business name, the GMB listing can appear. Businesses registered with a GMB can also appear on google maps. This platform can improve your online presence because it allows your business to be seen by the right people searching for you and could ultimately lead to you getting more leads. Setting up an account is easy. Google will send you a postcard with a verification code which helps them confirm you are located where you claim to be at and not across the sea. Once you have been verified, you can go about optimising your profile. Has Covid-19 allowed you to pivot your business in a direction that you never thought possible? Or are you yearning for inspiration to give your business a much-needed boost? Whatever your situation, we wish all businesses our best as each day brings forth uncertainty for so many. October is Black History month, providing us with a great opportunity to recognise positive actions taken within Black communities. It’s a pleasure to undertake an interview with this month’s guests, new authors, Telena Longmore and Chanel Kennedy. Their children’s book, ‘Ava’s Magical Hair Adventure’ positively tackles an issue that many girls, teenagers and women of African and Caribbean descent will be able to relate to. Keep reading to find out how this one-of-a-kind book hit the shelves recently…
 Have you considered starting a blog for your business but you’re not quite sure if it would be of benefit? You're aware that creating a regular blog will take up your precious time and you aren't sure if it is worth the effort? Well today, we’re hoping to dispel your worries and explain to you how a regular blog can help your business in a number of positive ways.
 As the internet continues to accelerate into an ever-growing marketplace, it means that your competitor's websites are becoming as frequent as stars in the night sky. They sell the same goods or services as your company does online and the question is, what will set your company apart?
With increased competition, your website must impress customers when they visit. An impressive site can help your brand to stand out from your competition and great web design will seize and keep a customer's attention. So, what are the elements that make a good website? Here are four areas that we recommend you consider. If you have a business based in the Brentwood area, get in touch so that we discuss the requirements for your new website. We offer affordable websites that will improve your online presence and have customers knocking on your door. So don't delay in finding out how we can help your Brentwood business target the right people - call 01708 578 015 now.
 Over the years, email marketing has become an art form. There are so many variables that it is almost impossible to scientifically pinpoint what works or does not work. This blog discusses 5 major areas of concern one must be aware of and offers 5 tips on how you can negotiate around them.
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